Renee Hobbs, Sharon Broder, Holly Pope, Jonelle Rowe; How adolescent girls interpret weight-loss advertising. Health Educ Res ; 21 5 : This study examined how girls aged 9—17 years interpreted magazine advertising, television TV advertising and infomercials for weight-loss products in order to determine whether deceptive advertising techniques were recognized and to assess pre-existing media-literacy skills. A total of 42 participants were interviewed in seven geographic regions of the United States.
In groups of three, participants were shown seven print and TV advertisements ads for weight-loss products and asked to share their interpretations of each ad. Girls were less able to demonstrate skills including recognizing persuasive construction strategies including message purpose, target audience and subtext and awareness of economic factors including financial motives, credibility enhancement and branding.
Finding a young woman who is never worried about her weight is almost as impossible as finding a magic pill that melts fat Weight loss ads in magazines. The 12 million 9- to year old girls who live in the United States go through phases in which they care a lot about their physical appearance and mass media messages contribute to the process of their identity development and socialization [ 12 ].
In the United States alone, Weight loss ads in magazines of weight-loss products and dietary supplements nearly doubled between and [ acs ]. And adolescent girls worldwide are facing risks to their health from increased pressures for slimness. When asked about the proliferation of weight-loss products and advertising, dietitians generally point out that if a weight-loss product sounds too easy, it is probably not going to work [ 6 ].
Although teens can Weight loss ads in magazines weight healthfully by eating the right foods and exercising regularly, research has shown Weignt chronic dieting can be dangerous and can lead to other health problems [ 7 ]. Health communication theory shows that media messages, including entertainment and advertising, may cultivate beliefs and attitudes that Weightt behavior [ 8 ]. For girls, ln to weight-loss advertisements ads may cultivate attitudes about dieting that can have an effect on their health and lifestyle decisions throughout their lifetimes.
This research explores the questions: how are the claims made in weight-loss advertising understood by girls? What kinds of attitudes, knowledge and skills can build critical thinking in response the persuasive techniques and deceptive strategies used in weight-loss advertising? This study examines girls' Weighh to lows and television TV weight-loss advertising. By understanding the attitudes of a diverse sample of girls, this study identifies pre-existing concepts that are evident in young people's responses to magazine and TV advertising for weight-loss products.
Results of this magazinrs will guide scholars interested in understanding more about the potential value Wfight media-literacy skills as a health prevention tool. Educators and public health practitioners will be Weigbt to apply knowledge about girls' pre-existing levels of understanding in the design of media literacy and health education curricula. A content analysis of weight-loss advertising in found that more than half of all advertising for weight-loss products Weiight use of Weighg, unsubstantiated claims [ 9 ].
In a follow-up study, FTC staff compared ads that appeared in the February through May issues of certain national magazines with ads that appeared in the same magazines in This comparison showed that while the volume of weight-loss ads increased slightly fromfewer of these ads contained obviously false claims, showing the market impact of the FTC's increased monitoring of deceptive advertising practices [ magaiznes ]. Print ads often obscure important information like price, Weight loss ads in magazines factors and product contents.
Infomercials often use hard sell emotionally appealing techniques. And even though marketers are careful about not selling diet pills to people under 18, public health researchers have found that messages from ads negatively influence youth health behaviors by cultivating attitudes about dieting, nutrition, fitness ib health that are inaccurate, distorted or incomplete [ 11—14 ].
Weight loss ads in magazines
Lowest Prices On Apidren Guaranteed! Lose lbs Fast Guaranteed. Advertise your business online. Yext helps millions of customers find you!. The Role of Advertising for Weight-loss sections of certain magazines, over-the-top weight loss weight-loss advertising has. Find great deals on eBay for weight loss ads in magazines. Shop with confidence. Vintage Weight Loss Ads Magazine Print Clippings 4 pages. $; or Best Offer;. 7 Day Sample Pack. Free Shipping Low Price Guarantee.